Your Lot and Parcel
Your Lot and Parcel
Mastering Persuasion with Harmony
Him and his wife live on a picturesque 150 acres at the base of Cardigan Mountain in New Hampshire. In the winter, he often skis to his cabin office to introspectively write.
He teaches how to persuade parents, children, and audiences of all sizes and to disagree without anger. Rhetoric lets us make choices together without wanting to kill each other. It inoculates us from evil manipulation. And it makes everything (advertising, movies, the persuasive wildlife in our backyard) endlessly interesting.
Rhetoric once sat at the center of elite education. Alexander the Great, Shakespeare, and Martin Luther King, Jr., used it to build empires, write deathless literature, and inspire democracies. Now it will help you to take leadership over yourself; not through pop psychology or empty inspiration, but with persuasive tools that have been evaluated for more than three thousand years.
The book has been published in eighteen languages and has four editions with more than 700,000 copies in print; at one point it ranked among the top ten books assigned at Harvard. A simpler guide is How to Argue with a Cat: A Human's Guide to Persuasion. Just for fun, he authored a novel, The Prophet Joan. And his latest book is Aristotle’s Guide to Self-Persuasion.
He is the author of “Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion.”